Jordan Celebrates 20 Years of Air Jordan With the Launch of the Air Jordan XX

High-Performance Basketball Shoe Launches During NBA All-Star 2005, With New Ads and Special Events Commemorating Michael Jordan's Legacy.

Jordan, a division of Nike, Inc., is celebrating 20 years of the shoe that changed the game -- Air Jordan -- with the debut of the new Air Jordan XX during NBA All Star 2005. The Air Jordan XX will be supported by a multi-pronged marketing approach that includes a provocative and inspirational national advertising campaign along with a major presence in Denver during NBA All-Star 2005 with a series of community, consumer and celebrity events.

Officially available in retail stores on February 19th, the Air Jordan XX is the most technologically advanced basketball shoe in the world, underscoring Jordan's innovation platform and performance capabilities. Crafted by legendary shoe designer Tinker Hatfield, the motorcycle-inspired shoe weaves design and technology with the patented Independent Podular Suspension (IPS) and a laser-etched strap that includes over 200 icons, creating a tapestry of stories connected to Michael Jordan's unparalleled life and career.

Article: biz.yahoo.com