Athletic shoe companies race for Chinese market
China is better known for making most of the world's sports shoes rather than wearing them, but the world's biggest athletic shoe brands are in a race to change that.
Adidas-Salomon announced last Monday that it would be a major sponsor of the Olympic Games in Beijing in 2008. Chinese athletes will wear the Adidas brand shoes and sportswear throughout the Games.
Adidas-Salomon announced last Monday that it would be a major sponsor of the Olympic Games in Beijing in 2008. Chinese athletes will wear the Adidas brand shoes and sportswear throughout the Games.
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